Meet The Team
A team of Chartered Financial Planners and Independent Financial Advisers with global experience and a shared commitment to putting clients first Start the ConversationOur Team

James Pearcy-Caldwell
CEO, Director, Chartered Financial Planner & Pension Transfer Specialist

Clive Tutton
Director & Financial Planner

Ailsa McFadyen
Chartered Financial Planner & Pension Transfer Specialist

John Reid
Financial Planner, Long Term Care Specialist & Equity Release Adviser

Geordie Bulmer
Financial Planner

Jeremy Bezant
Financial Planner

Eden Frew
Financial Planner, Mortgages & Equity Release Adviser

Chris Lean
Chartered Financial Planner & Paraplanner

Leanne Gordon
Office Manager

Joanna Baker
UK Operations Manager

Claire Worsdell
Compliance Administrator & Certification Manager

Danny Setters
Investment Secretary

Claire Whitehead
Client liaison

Laura Veale
Administrator

Alex Pearcy-Caldwell
IT Support

Ann Peet
Accounts
What Chartered Means
In the UK and overseas we have multiple independent (IFA) or Chartered status individuals working within the Aisa Group. Chartered Financial Planner is a widely recognised benchmark of advanced competency and professionalism in financial planning. Aisa Financial Planning held the designation of Chartered firm status for 14 years until November 2024**.
Our Chartered Financial Planners and Independent Financial Advisers individually continue to meet the rigorous qualification, ethics, and annual CPD requirements set by the UK Chartered Insurance Institute (CII). This ensures their technical knowledge and professional standards remain current, relevant, and aligned with best practice.
**Explanation is within section below.
Awards and Why Chartered Expertise Still Matters
Since 2009, Aisa Financial Planning UK has received more than 20 award nominations and wins, recognising our commitment to excellence across financial advice, investment management, client service, and innovation.
Our continued investment into individuals achieving chartered status reflects our long-standing commitment to the highest professional standards. Each of our experienced Chartered Financial Planners or Paraplanners brings deep specialist expertise, enabling us to deliver informed, ethical, and well-researched advice across a wide range of investment and retirement planning needs.
The Aisa Story
Level 3 to Chartered and Beyond
In 1998 when Aisa was simply an idea between James and Clive, they did not imagine that what started as a small two-man operation based out of Wiltshire would grow into an international company with offices in several countries. Their diverse backgrounds of psychologist and RAF pilot mean they have always looked at financial advice differently from those within the industry – to this day they continue to sit down together, albeit now with a board, and review the next stage whilst Aisa continues to grow in both experience and high net worth, skilled advice or international offerings. However, they always want to stay loyal to their original concept, and what has made them successful – putting clients’ needs first and providing the best service possible from a client’s perspective.
With over 70 people involved in Aisa Group, they have a wealth of local and international knowledge and experience within the financial services industry including being qualified and regulated in multiple countries, the three prime locations being the UK, EU and the USA. We are regulated in the UK, Czech Republic, Cyprus, USA & France.
They insist, no matter which country their advisers operate in, that they meet the minimum standard of a Level 4 adviser irrespective of the requirements of a particular country. However, more and more advisers are becoming Level 6 (known as Chartered or Certified status). This combination of recognition, experience, and highly qualified advisers ensures our clients receive the same standard of professionalism they would expect from a Chartered firm—delivered with international reach and a personal, client-focused approach.
During 2024 we tried to obtain Chartered recognition for other parts of our group but the CII failed to meet our requests or even respond to our international requests and so, it was with some disappointment, that we stopped paying to be a recognised Chartered firm in only the UK when we have 5 regulated companies in total with some countries having Discretionary Investment Management status (known as DIM MiFID).
As a group we now have over 3500 clients, over $1 billion of funds under influence of which the UK represents around 20%, and growth in the region of 10-20% per annum.
From early beginnings with the office being run from a small space on the kitchen table to offices around the world James & Clive have always ensured that they are surrounded by a highly professional and like-minded team. This now extends to a board. The key is that everyone within the Aisa team has a passion for ensuring that the client’s needs are the focal point of everything they do.
Let’s Start With a Conversation
Contact us for a no-obligation consultation to explore how we can support your financial well-being.
Call us: +44 (0)1672 569111
Email: enquiries@aisa.co.uk